Subscription Billing

Subscription Billing is about managing the ongoing relationship any subscription business has with its customers. Subscription billing combines business processes, people and technology to improve how you monetize your subscription services and interact with your customers.

Telecom, mobile phones and utilities have used the subscription business model to successfully maintain a close relationship with their customers. It has become the preferred model for almost all types of online services like SaaS and cloud computing and is now taking over many mainstream segments like media and retail. In the purest form of a subscription business, customers pay as they use a service. Should they find that the service doesn't fill their needs, they simply unsubscribe and stop paying. This drives subscription businesses to maintain a tight relationship with their customers.

SaaS and cloud computing companies are bringing utility billing models to the software and technology markets where you pay only for what you consume. Referred to as usage billing or metered billing, SaaS companies are now measuring the consumption of their customers and billing based on this use. In the SaaS and Cloud computing market subscription billing is often referred to as SaaS Billing or Cloud Billing.

Subscription billing touches many areas of a business. It begins in the sales process or online buying experience where the customer uses the subscription storefront to select the service plan appropriate for them. For enterprise sales models, this process can happen in the CRM system and be driven by an account executive. A strong subscription billing solution gives the Marketing team the ability to quickly roll out new pricing plans to keep ahead of the competition while keeping the storefront and CRM system up to date.

Subscription billing solutions have traditionally been large, expensive on-premise software packages that only telecom companies could afford to buy and customize. Today there are web based subscription billing vendors that deliver the billing service on-demand (from the cloud). Monexa Billing allows subscription businesses to get the same marketing flexibility and operational efficiency of telecom service providers, from the cloud, immediately, at a fraction of the price.